Chelsea have announced Yokohama Rubber as their new sponsor for the 2015/16 season. The reported sponsorship deal with Turkish Airlines broke down and Yokohama have signed a £40m are year deal for 5 years.
The deal, worth a reported £200m over the 5 years, makes it the second highest Premier League sponsorship deal in history behind Manchester United’s Chevrolet deal. As part of
the new deal the Yokohama sponsor will feature on Chelsea’s first team kits as well as youth team kits.